Have you remembered in 1980, how the business model of IT industry has grown in healthcare and other sectors? The history is now going to repeat with Augmented Reality (AR) and Virtual Reality (VR). IT industry has some limitation, while AR deals with exploring possibilities, this technology brings out some amazing opportunity that will change the entire face of healthcare and tourism. Technology is meant to bring some awesome changes that human hardly imagined. The possibilities to bring some change are endless and technology pursue these possibilities and give the world something unexpectable. According to recent survey and reports, the healthcare industry was valued at USD 769.2 million the year 2017 and it is expected to grow more than 5 times of this in the year 2013 and that comes to 4997.9 million. With the help of AR, some easiness has been put in front of patients so that they can easily understand the Audiovisuals and various videos that relieve their pains easily.

AR in the Healthcare Industry:

It will take more 5 to 10 years for AR and VR to become the backbone of the Healthcare industry and the tourism industry. AR and VR are not only about gaming, but it does error-free surgeries, enabling us to browse for our favorite shop sitting at your home. According to the latest research done Grand View Research, 2025 AR and VR will capture global market share of USD 5.1 Billion. The market is comprising of several applications such as surgical simulation, diagnostic imaging, patient care management, healthcare management, rehabilitation, etc. These powerful applications help us to assist the training in medical professional’s anatomy and also give us lesser trauma therapies in complicated surgeries. VR and AR in the healthcare industry provide significant growth rate volume in CAGR and across various regions.

The industry insight of AR and VR globally in the healthcare market size was valued at about USD 568.7 million in 2016 and is increased at the CAGR of 29.1 %. With the help of AR, healthcare the industry delivers some highly expected normal surgeries and better results and focuses on delivering effective healthcare services to the people.

AR in Tourism Industry:

Now forget about wasting your holidays? AR is there to help you out with some best destination

According to an estimated study, it is said that AR is emerging as one of the key components of the economy.  By 2020, it is expected that the total AR market is going to reach $100 billion. From retail to manufacturing, AR promises to add value to all the industries with AR apps, headsets, and smart glasses. AR solves some biggest problems of various industries to keep the focus on the pain points of the industries. From review sites like TripAdvisor to informative website like Lonely Planet, AR is on the way on advancing the tourism industry. AR has some huge opportunities for tourism industries and trying their best to provide some immense travel experience to the traveler. Just imagine, you want to travel to Sydney and before booking your travel you could get some virtual “Walkabout” on AR of Australia, and it will give you some immense pleasure. AR promises you to make your vacations. Travel, business trips beautiful giving you some extreme exposure to feel the real pleasure sitting at your home.

If you are a tourism industry and looking for some magic which adds more value to your business then AR is that magic. Whether you need a tour guide, hotels, or dining experience, AR can help you with all your stuff to get some awesome pleasure.

Example of AR in Tourism Industry:

Objectives of AR in the Healthcare Industry:

According to Indian Leading Market Study, there are several objectives of AR in the Healthcare Industry. Below are the objectives that make the healthcare industry more meaningful and useful:

1)      From technology to adding value, geography, application to the Healthcare Industry AR develop and forecast the finest results in this industry

2)      Healthcare requires a forecast of every single market, AR makes this job easy giving the forecast of the various markets such as Europe, Asia, North America, and Rest of the world. To the Healthcare Industry.

3)      It analyses the micro markets in a strategic manner so that it can contribute to the healthcare industry in a better way.

4)      It also analyses the roadmaps to study and evolution of these technologies in every hospital.

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Objectives of AR in Tourism Industry:

1)      AR would give you a real world view to the tourism industry and help this industry to provide information about the local attractions, entertainment websites and a lot more.

2)      It also helps destination marketers to enrich the experience of tourists.

3)      AR helps to provide interactive navigation of the theme parks and zoos so that they can have some unforgettable experience.

4)      It allows the tourists to explore the physical location and allow a user to point their smartphone at a building and read more information about it.

5)      Another advantage of AR in the tourism industry is Beacon Technology, which works through Bluetooth and this specific technology is highly useful for the Tourism Industry. It offers businesses and marketers to send push notifications.

Example of Beacon Technology:

(The Starwood Hotels using beacon technology to allow customers to unlock their hotel room when they are within close proximity to the door. However, it can also be used to send maps, reviews, menus, special offers or discount vouchers to users at the point they are most relevant.)

6)      As AR is the king of the gaming world, introducing an element of fun, Tourism The industry should improve the experience of tourist so that they get some fun while traveling.

7)      With the help of AR, you can educate your customers about your offerings to them and also, help you to break the communication barrier.

The Inamo Restaurant in London (UK) is offering a collaborative experience to the customers. They use Projective AR Technology. With the help of this technology, customers can select their table theme, order items from the multimedia menu and also leave live feedback.

Conclusion:

This is an initial stage of AR in Tourism and Healthcare Industry, AR can bring unexpectable results and there is more magic waiting for these industries. Just imagine beginning is so powerful, how will be the whole show. AR is the new future, which has already started putting his footsteps and growing without any limitation.

Some unexpectable results are waiting for these two industries and the future of AR in these industries will always bring some unexpectable results.

Have your ever-experienced AR! If the answer is yes. Please share your views in the comments.

Amit Pareek

In this life full of possibilities & expectations, I draw my imagination with words. A creative writer, who want to change the world with the help of words. Whether crafting a dream or drafting a story, my artistic apprehension will always result into the finest outcomes. A storyteller, poet, digital marketer, or else every single thing that demands content, I am the one whom you need.

“A writer is a soul, with no one’s body”